Poster Processes

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1. Above is the process I went through to create my watermelon advertisement poster.

1. I experimented with various gradients on the background and can up with what you can see. I done a red to green gradient on the very back and then a green line gradient on top of the red side so it contrasted nicely.

2. I then added my watermelon design. I showed one of the watermelons incomplete so that you could see I had created them myself and I also added the photoshop bar showing all the layers of the watermelons.

3. I then introduced the shoes to the poster. I’ve explained how I designed the shoes in a previous post so I won’t say again pther than I changed the colour of them to green and red.

4. To finish off I added my title which I also created on photoshop myself.

 

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2. Here is my second poster design and the process of it

1. I again the same as the previous poster experimented with gradients using the gradient tool. I came to the conclusion of having metal colours on the back a light grey fading into white.

2. I placed my shoe design in the centre of the page and same as last time changed the colour of it to match the theme of the poster.

3. I added my title design to it.

4. I added some text which I centred on the page using ruler lines and also added a nike swoosh and a website.

 

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3. My final posters process.

1. I started off with adding all the different coloured boxes to the page using pale colours throughout.

2. I then added my shoe design again which I again edited for this design. I made the whole shoe white apart from the bottom which is black and you can also see a faint black outline of the shoe which works well so you can still see the structure of it.

3. I then added my title design and made it the colour white instead of black because it fit in with the lighter colours better.

4. I have shown a few of my layers for this design so you could see that I experimented with different designs before coming to the conclusion of the poster above.

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Project Conclusion

To conclude this project I have learnt a lot about designing posters and illustration from my research. I have created three posters which I am very happy with especially one. I have stuck to my brief fairly well creating the shoes and and designing them, editing etc. I said I was going to do more typography  in my brief but I kinda moved away from that for a few reasons. I wanted to focus more on the shoe design itself and show off my illustration skills with my drawings and I found it fun to draw the shoes and edit them on photoshop and i’m really proud of my outcome.  Another reason as I started to design my posters I felt like I didn’t need to do anymore typography for them and I was happy with the layout of words I had alreasy designed. It seemed to fit in with all the posters well and looked sleek and modern with the connection of the two letters and the nike swoosh postioned about the ‘Huarache’ it all just seemed to fit in well. I also realised typography really isn’t my strong point I did experiment with some on paper and I couldn’t get it to look good and I didn’t want to ruin my posters with typography I drew out that didnt’t look good just to say I’ve covered typography. I wanted a clean finish and with the piece I created on photoshop that’s what I got and i’m happy with that.

As this is my last project I will be doing for my media course I am very happy with the work I’ve produced and I have enjoyed all of it.

Advertisment Poster Research

Here are 3 different advertisment posters for three different iconic brands. This is research of some product posters so that I can see how they lay out their posters and what they actually have on them and maybe take some of the ideas and incorporate them into my own designs and posters.

Nike advertisment

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Above I have three very different nike advertisement posters. The main thing that I notice throughout the three posters is that they all have the logo on. Which obviously you would expect when promoting the brand. The all also have a little slogan ‘This shoe works if you do’ ‘Just do it’ a classic from the nike brand and ‘Eat our dust’. Maybe I could add one of these slogans into my work to add a little bit more interest to it and make the person looking at the poster remember what it is. I do like all the three posters but my favourite of the three is the first one. I am defininetly going to take inspiration from it, I love how it is laid out with the bold basic title at the top of the page. A clear image of what the poster is promoting and then a little bit about the product  finished up with the logo underneath.

 

Adidas Adverts

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Above are another three posters but this time they are from another brand giant ‘Adidas’ I think what works so well between the posters I have selected are the fact that they are all quite simple and again straight to the point. All the adverts are on plain backgrounds are there is not a lot of information that clutters the page, it is just easy to read and straight to the point using only vital information the person reading the poster wants to know. I especially like the second one and how they have made the shoe into a landscape which is interesting. I guess it could represent the roots of adidas brand and that could be their first shoe design? I also like the third image and how they have contrasted one of their old football boots with a one of the brand new ones with a simple transistion down the middle of the page. I may take some of this into consideration when designing my poster.

 

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Here are the last three posters that I have been looking at. I selected shoe brands because I am doing an advert for a shoe so it is good to look at these posters. New balance has some interesting adverts ranging from the first one I have shown to the minimalistic one with just the outline of the shoe and the brands logo. The first poster is similar to the nike poster but also different. In my opinion nike has laid it’s poster out better than this one because the new balance poster to me looks too cramped and like there is too much on the page whereas the nike one does also include the information but it’s laid out in a more aesthetically pleasing way. I quite like the third image and how they placed a city on the sole of the shoe. I’m guessing it’s metaphorical that their shoe runs the city and is the best.

 

After looking at all of these different brands posters it has given me a few ideas for my own. I think I really need to design a logo to go on the poster because it seems to me like it’s an essential thing for the brand. Also layout I really like the layout of the first nike photo so I will take inspiration from that and apply it to my own work.

Product Photography

I can also use photography as well as illustration for my project to create an advert for a shoe in a creative and unique way. Here are some photos of shoes that have been used for advertisement purposes.

raf-simons-for-adidas-2014-spring-summer-collection-lookbook-1 raf-simons-for-adidas-2014-spring-summer-collection-lookbook-2

Here are two shots of a pair of shoes and they have adjusted the background colours to match the colours on the shoe.

air-jordan-3lab5-black-metallic-silver-1  adidas-originals-streetball-2-1 

Here are some more shots but they have used low key lighting.

nike-air-max-1-fb-premium-qs-vibrant-yellow-1  nike-sb-zoom-stefan-janoski-base-grey-white-venom-green-1

Here are some high key shots

nike-wmns-roshe-run-sunset-palm-trees-pack-01 nike-wmns-roshe-run-sunset-palm-trees-pack-02

 

Here are some shots using a background, this makes the photo more interesting but can sometimes not work that well

adidas-torsion-allegra-blue-red-black-run-white-1 jordan-brand-unveils-the-flight-runner-3

Here are some shots of both the shoes laid out in a more creative way than just side view.

 

Typographer and Illustrator Research

1. Charles Williams (Illustrator and Typographer)

Charles has a very bright, colourful and abstract approach to his artwork with a unique and creative flare that makes it very interesting to look at. Charles work has inspired me to use bright colours in some of my work. I also like how he’s work is made up of loads of different shapes to create the whole image as you can see from the portrait and the parrot. The typography is interesting as well considering the word that i’ve shown uses the whole page so it’s not just a boring black background.

Link 1: http://www.behance.net/madeup

Link2: http://www.madeup.org

Here are two links to some of his work.

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2. Chris LaBrooy (Artist/Designer)

Chris is a London based designer designing pieces for nike and London transport. He’s work is also very abstract and different from other peoples which makes it so good. Chris’ work has inspired me to incorporate typography into my drawings and designs and to also think about using different materials to build up my design. As you can see chris had used what looks like fluffy pipe cleaners to create a shoe. I will take this and make my own shoe design based on using materials you wouldn’t normally use for a shoe.

Link 1: http://www.behance.net/chrislabrooy

Link 2: http://www.chrislabrooy.com

Here are two links to some of his work

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3. SAWDUST (Graphic Designer)

SAWDUST is another London based designer who is very simplistic and creative with his designs. SAWDUSTs typography is very very good. I love how it’s so simplistic and a clear instead of being very detailed and clustered and hard to make out what the words say. He has inspired me to keep my typography simple yet unique. The simple look will work really well on my shoe poster because of the fact it is so clear and easy to read. Below is a photograph of a pair of Jordan’s that has he’s logo for Blake Griffins basketball shoes. This is interesting because he has a photo of the shoe on again another simplistic background but works really well. I think I will put my shoe drawings on a background like this along with some typography and information to create and simple yet affective advertisement piece.

Link 1: http://www.behance.net/sawdust

Link 2: http://madebysawdust.co.uk

Some of his work.

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4. Alex Trochut (Typographer and Designer)

Alex has done work for Addidas, Nike and Puma which is good for me considering I’m doing my work based around a shoe. He has incorporated parts of the shoe into the words and also incorporated flag colours into the shoe. This is good inspiration and has given me a few ideas. I like he’s logo and how he has created the letter ‘A’ out of what looks like a crystal formation which is interesting. I think I may try something like this for a logo to go onto my finished piece.

Link 1: http://www.behance.net/trochut

Link 2: http://www.alextrochut.com/#/works

Some of his work.

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My Idea

I want to design a poster for a shoe. I will draw out a shoe and do some typography to go with it so that covers the link between words and images. Obviously the typography will link with the shoe in someway whether it’s through colour, design or word itself. I will do a few different layouts to try find the best look. I may gather a few images from the internet that I will use with my design but I want the majority of it to be my own design.