Here are 3 different advertisment posters for three different iconic brands. This is research of some product posters so that I can see how they lay out their posters and what they actually have on them and maybe take some of the ideas and incorporate them into my own designs and posters.
Above I have three very different nike advertisement posters. The main thing that I notice throughout the three posters is that they all have the logo on. Which obviously you would expect when promoting the brand. The all also have a little slogan ‘This shoe works if you do’ ‘Just do it’ a classic from the nike brand and ‘Eat our dust’. Maybe I could add one of these slogans into my work to add a little bit more interest to it and make the person looking at the poster remember what it is. I do like all the three posters but my favourite of the three is the first one. I am defininetly going to take inspiration from it, I love how it is laid out with the bold basic title at the top of the page. A clear image of what the poster is promoting and then a little bit about the product finished up with the logo underneath.
Above are another three posters but this time they are from another brand giant ‘Adidas’ I think what works so well between the posters I have selected are the fact that they are all quite simple and again straight to the point. All the adverts are on plain backgrounds are there is not a lot of information that clutters the page, it is just easy to read and straight to the point using only vital information the person reading the poster wants to know. I especially like the second one and how they have made the shoe into a landscape which is interesting. I guess it could represent the roots of adidas brand and that could be their first shoe design? I also like the third image and how they have contrasted one of their old football boots with a one of the brand new ones with a simple transistion down the middle of the page. I may take some of this into consideration when designing my poster.
Here are the last three posters that I have been looking at. I selected shoe brands because I am doing an advert for a shoe so it is good to look at these posters. New balance has some interesting adverts ranging from the first one I have shown to the minimalistic one with just the outline of the shoe and the brands logo. The first poster is similar to the nike poster but also different. In my opinion nike has laid it’s poster out better than this one because the new balance poster to me looks too cramped and like there is too much on the page whereas the nike one does also include the information but it’s laid out in a more aesthetically pleasing way. I quite like the third image and how they placed a city on the sole of the shoe. I’m guessing it’s metaphorical that their shoe runs the city and is the best.
After looking at all of these different brands posters it has given me a few ideas for my own. I think I really need to design a logo to go on the poster because it seems to me like it’s an essential thing for the brand. Also layout I really like the layout of the first nike photo so I will take inspiration from that and apply it to my own work.